Cooperative Product Development & Advertising
Often businesses feel very alone in their efforts to develop their products and market their business. Becoming a NEKTTA Partner allows you to network with many other businesses and organizations that can help to grow your business. Additionally, NEKTTA organizes cooperative advertising campaigns in key print pieces including the Vermont Chamber Winter and Summer Guides, Vermont Life, Yankee Magazine and more!

Northeast Kingdom Travel Planner
A dramatic redesign of the Northeast Kingdom Travel Planner is scheduled for 2009! The new Planner will be completely reconstructed to be an annual piece that showcases our various marketing communities. The planner will boast new offerings, such as a detailed events calendar and self guided tours, to make it a more effective planning tool. Each year more than 30,000 planners are distributed around the globe.

Online Advertising
NEKTTA works closely with the managers of key travel websites including VermontVacation.com, Vermont.com, Yankee.com and more to ensure that the Northeast Kingdom is well represented and up to date. Advertising on these sites provides a link to our site TraveltheKingdom.com – as a partner your business could be listed there!

Tapping Into the Canadian Market
In addition to targeting various cities in New England, NEKTTA actively pursues the Canadian Market. As well as print and online advertising we also manage a training program designed to help businesses host the Canadian Traveler. We provide you with an Iframe for you website that has valuable information in French and English on crossing the border.

Regional Publicity
NEKTTA works with the Vermont Department of Tourism & Marketing and others in an effort to lure travel writers and travel trade professionals to the area. We also host an annual FAM (familiarization) trip each year in an effort to showcase the area to various media personnel.

The NEK Network of WiFi Hotspots
NEKTTA is responsible for the Northeast Kingdom network of WiFi hotspots. The network provides area businesses advertising and audience capture opportunities as well as a custom created WiFi landing page that showcases their business and the surrounding area. The WiFi network also showcases regional travel information and encourages return visits and/or extended stays.

Travel Trade Shows
NEKTTA allocates funding to participate in key travel trade and recreation shows in an effort to showcase the region. Key among the shows are The New York Times Travel Show, The Boston Globe Travel Show, The Montreal International Tourism & Travel Show, and the Big-E.